You got #NotInMyFridge trending – Thank You
On Saturday 20 December, with your help, #NotInMyFridge trended number 8 in the UK to successfully launch the Boycott Coca-Cola campaign.
Team FOA set up a visual display in front of the Coca-Cola truck as it made its first stop to London to draw attention to the campaign. We engaged with those visiting and walking past the truck as well as people working for Coca-Cola about why we are boycotting Coca-Cola.
The public responded positively to the campaign message and many individuals disposed of their free can of Coca-Cola after we informed them about our boycott.
‘I didn’t know that Coke operates in illegal Israeli settlements. Now that I know that I’m not drinking Coke anymore’ said one lady who came with a group of friends to visit the truck.
‘Today was the start of a campaign to take on one of the biggest brands in the world. Our message is clear- no matter how big your brand is, it will be damaged if you break international law and operate in illegal Israeli settlements’. said Shamiul Joarder Head of Public Affairs at FOA.
1. Take a fridge selfies and/or video and post it up using #NotInMyFridge. Nominate your friends and family to join the campaign by tagging them in or nominating them in the video!
2. Order your free #NotInMyFridge postcards to distribute at events and outside the mosque etc . Email email@example.com with your name and number of leaflets you need.